Learn from our resources

We’ve designed these useful resources to help you put your best foot forward!


Guide to branding for Chinese audiences

Be known … and loved!

This guide really shouldn’t be a free resource… but hey, we just want to share it with as many businesses as we can. This guide is a must for any business looking to lauch a new product into China or looking to attract more Chinese customers locally in Australia. We’ve carefully put together this useful guide which highlights many of the major points every business should consider. The guide is broken up into separate bit-sized steps so you can read a section at a time and work to implement it in your own business. If you have any questions about any of the content in the guide we’d love to hear from you.

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Chinese culture guide

8 ‘must knows’ about doing business in China

This Free guide is a summary of the 8 most important cultural tips we teach all our clients. You can immediately put this knowledge to good use to help you better understand your Chinese clients and business partners and start to form stronger more effective relationships. If you are doing business with Chinese people, or looking to start, you will find this guide invaluable.

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