Be prepared to protect your brand: 3mandarins is proud to be a supporter of the Export Council of Australia’s IP Protection and International Brand Building interactive workshop.
If you are considering selling your product or services overseas, you need to also consider protecting your IP. Building your brand internationally requires planning in order to avoid potential pitfalls and to maximise your global opportunities.
Aimed at providing a range of practical skills to assist Australian businesses in the food and beverage industry, this workshop will feature presenters who will share their expertise on topics including:
- How to ensure your export readiness
- Market entry methods and e-commerce
- Social media
- Brand building
- IP protection and international contracts
- Real life experiences
Attendees will engage with service providers and businesses who will tell their stories including successes, and discuss the challenges they faced and how they negotiated obstacles.
During the case study session, attendees will learn from the international brand building experience of two companies:
- The Truffle & Wine Co
This interactive event will benefit those who are already engaging internationally or considering doing so, by enhancing knowledge of international market entry, e-commerce, IP protection and brand building.
Places are strictly limited so please register your interest today!
Time: 8:30am for registration and networking, 9:00am to 1:30pm workshop
Date: Tuesday, 10 November 2015
Venue: Business Incubator Building, North Loop Rd, University of Newcastle, Central Coast Campuses, Ourimbah
For enquiries, please call (02) 8243 7490 or email firstname.lastname@example.org